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Google Ads Search Certification Exam Answer 2024

Table of Contents

Introduction

Hey there, how’s it going, my friend? Are you ready to take your Google Ads game to the next level? Get ready because I’m about to share some valuable insights to help you excel in the Google Ads Search Certification Exam.

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We’re talking about boosting your advertising skills, targeting the right audience, and maximizing your earnings. Let’s dive in and elevate your digital marketing expertise, buddy!

Question 1 . You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website.

What might increase the number of clicks that your ad receives?

  • Decreasing the bid for the ad
  • Adding more specifics to the ad
  • Cloning the ad multiple times
  • Tweaking the speed of your website

Question 2. Hank wants to use a ‘Maximise conversions’ campaign with the Performance Planner.

Which recommendation can be provided to Hank by the Performance Planner?

  • A recommended Campaign-level Target CPA (cost per acquisition)
  • A recommended average daily budget
  • Recommended campaign bid scaling
  • A recommended Campaign-level Target ROAS (return on ad spend)

Question 3.What does Performance Planner automatically do?

  • Sets your ad budget for maximum growth.
  • Uses machine learning to target new demographics.
  • Recommends the perfect ad structure for your budget.
  • Forecasts how your current campaigns will perform in the future.

Question 4.Each Similar Audience has its seed list members removed to ensure what?

  • That only highly relevant traffic is targeted.
  • That ads are shown in competitive positions.
  • That ads do not risk double-serving.
  • That no user overlaps between a similar list and its seed list.

Question 5 .Which user type would the Google Ads system closely match as an affinity audience?

  • A student who is looking for loan advice
  • A parent who is caring for their toddler
  • Someone who has demonstrated a qualified interest in movies
  • An individual who is interested in purchasing a car
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Question 6 .Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the Internet with the help of a Display campaign.

  • In what way will a Display campaign achieve Ingrid’s marketing goal?
  • Her ads will appear above and below search results when people search for related keywords.
  • Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
  • A video summary of her product line will be generated automatically by the system and placed on YouTube.
  • Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Question 7 .John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website.

What are two ways in which responsive search ads could help John’s company reach more potential customers? (Choose two.)

  •  With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
  • With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
  • With lower costs per click, advertisers using responsive ads can afford to be in more daily auctions.
  • With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.

Question 8 .How can Performance Planner serve your business?

  • By optimising your ad budget for maximum growth
  • By determining which of Google’s ads are most appropriate for your brand
  • By teaching your employees the fundamentals of personal budgeting
  • By finding areas of your total budget that could contribute to marketing

Question 9 .What’s an accurate description of callout extensions?

  • Extends ads with a phone number, allowing mobile users to directly call a business.
  • A mobile-only format that enables users to contact a business via text messages.
  • Additional links that direct users to specific pages of a website.
  • Short, specific snippets of text that highlight value-adding attributes.

Question 10 .Marta’s online shop sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes that she’ll have her best return on investment by narrowing her Google Search campaign audience.

Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

  • Device type
  • Web browser
  • Budget
  • Budget type
  • Location

Question 11 .What content could be used for a structured snippet extension?

  • Berlin, London, Paris, Singapore
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Question 12.Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads that they receive.

In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

  • By providing users with relevant information up front
  • By attracting users with creative assets
  • By dynamically using negative keywords, based on a user’s website content
  • By presenting users with catalogue options for a product

Question 13 .When visibility is the campaign goal, which bidding strategy should an advertiser choose?

  • Maximise conversions
  • Enhanced cost per click (eCPC)
  • Maximise clicks
  • Target impression share
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Question 14.Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office support product. His marketing consultant suggests using Dynamic Search Ads and knows that Yan will need to start with a simple approach.For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?

  • Categories from dynamic search engines
  • URL filtering
  • Page feeds
  • Landing pages from standard ad groups

Question 15 .When running Remarketing Lists for Search Ads campaigns, some audience lists have a higher potential to convert leads than others.

Order the audience lists from highest to lowest potential. (The highest potential should be at the top.)

  • Added an item to the shopping basket but then abandoned it.2
  • Reached the checkout page but did not complete the purchase.1
  • Visited the website in the past seven days but did not convert.3
  • Visited the website in the past 28 days but did not convert.4

Question 16 .When creating an ad, how does Greg know what it will look like to his potential customers?

  • He can see previews of all of his ads by logging in to his Google My Business account and choosing the Preview tab.
  • He must type in the specific keywords that he’s targeting once his ad has been approved, then view it in a browser.
  • As he types in his URL, headline and description, a preview of the mobile and desktop versions of his ad will appear.
  • Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.

Question 17 . Google Ads was designed to help businesses achieve online success. To accomplish this,  Google Ads was built on three core principles.

What are these principles?

  • Sales, consideration and integrity
  • Influence, awareness and promotion
  • Growth, reach and traffic
  • Relevance, control and results

Question 18 .Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture shops.

How can a Google Search campaign benefit Lisa’s business?

  • Potential customers will be automatically directed to her business website.
  • Her business will have a competitive presence with similar businesses during searches.
  • Her business will have a higher ranking in organic search results.
  • Ads for her business will appear across a variety of digital and traditional media.

Question 19 .Jennifer is looking to limit the number of people who see her Google Search ad for an all-inclusive holiday to Paris. She doesn’t want to match with people looking for anything else — just ‘all-inclusive holiday Paris’. So she limits who sees her ad using the exact match type.

Which search terms might match with Jennifer’s ad?

  • All-inclusive holiday
  • All-inclusive family Paris holiday
  • All-inclusive Paris trip
  • Best all-inclusive holiday

Question 20 .Theo is looking to improve his Google Search Ads campaign. On his  Google Ads Recommendations page, he notices that his Google Search campaign has an optimisation score of 75%.

What does this mean?

  • The campaign is performing 25% under budget.
  • The campaign is performing better than 75% of all search campaigns.
  • The campaign score has 75% headroom to improve.
  • The campaign score has 25% headroom to improve.

Question 21 .Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement.

What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

  • Faster-loading landing pages
  • Better ad quality
  • Dynamic video insertion
  • More qualified leads
  • Attractive video assets

Question 22 .What is a main benefit of using Search Audience solutions?

  • They automatically generate new keyword and ad content suggestions.
  • They identify ad extension opportunities to improve average click-through rates.
  • They can help send the right message to the right customer with the right bid.
  • They get detailed analytical insights about Search Network performance.

Question 23 .Laverne has created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners.

Which benefit will she gain by appearing on Google Search partners?

  • Enables her to partner with other similar businesses.
  • Increases the geographic distribution of her ad.
  • Extends her reach to additional sites.
  • Allows her to reach all device types.
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Question 24 .John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night.

Which criteria should John’s Plumbing configure to meet this goal?

  • Devices
  • Ad scheduling
  • Networks
  • Ad extensions

Question 25 .Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad.

How else will phrase match benefit Bob’s campaign?

  • Bob’s ad will be shown on searches for television features that are similar to UltraView1000.
  • Bob’s ad will be shown on searches for televisions that came to market at the same time as UltraView1000.
  • Bob’s ad will be shown on searches for UltraView1000 and additional words before and after.
  • Bob’s ad will be shown on searches with only UltraView1000 included in them, with no additional words.

Question 26 .Which of the following goals can you achieve for your marketing campaign by using automated bidding?

  • Target specific devices exclusively.
  • Choose what time of day your ads will appear.
  • Reach the right user with the right message at the right time.
  • Control the cost of each click.

Question 27.Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3–5 ads in each of her search ad groups.

Why does Google make this recommendation?

  • More ads in an ad group means more options for success in an auction.
  • More ads in an ad group increases the chances of more than one ad being shown per auction.
  • More ads in an ad group means lower bounce rates for landing pages.
  • More ads in an ad group means that they receive a higher quality scor

Question 28 .How is using non-last-click attribution conversions useful for Performance Planner forecasts?

  • To allocate budgets that drive incremental conversions
  • To find growth opportunities regarding device targeting
  • To take advantage of seasonal trends throughout the year
  • To identify the most profitable location targeting

Question 29;You can leverage  Google Ads’ automated bidding strategy to help get the most from your advertising budget.

What are two benefits of using automated bidding? (Choose two.)

Select All Correct Responses

  • Machine learning
  • Manual control
  • Auction-time bidding
  • Bidding suggestions
  • Sitelink extensions

Question 30 .Mario owns a shop that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad.

What should Mario include in his headline?

  • A phone number where customers can contact him
  • The physical address of his shop
  • Messaging that includes ‘Click here!’
  • At least one of his keywords

Question 31 .Ben is currently managing a campaign that has a total investment of £7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of £5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.

Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

  • An investment of £9,600 to generate 1,600 conversions with a CPA of £6
  • An investment of £8,400 to generate 1,400 conversions and a CPA of £6
  • An investment of £9,100 to generate 1,300 conversions and a CPA of £7
  • An investment of £9,800 to generate 1,400 conversions and a CPA of £7

Question 32 .You want to increase the relevance of a Google Search ad so that it’s more meaningful to potential customers and provides value-added information to their searches.

What two actions might improve the relevance of your ad? (Choose two.)

Select All Correct Responses

  • Posting transparency statements on the website
  • Selecting only relevant languages in campaign setup
  • Rewriting the landing page for clarity
  • Changing the ad’s call-to-action statement
  • Selecting distinct geographic areas

Question 33.What are two ways in which Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

Select All Correct Responses

  • It allows for greater control over keywords.
  • It reduces the required advertising budget.
  • It promotes advertising on social media platforms.
  • It finds traffic that an advertiser might miss.
  • It creates new ads automatically.
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Question 34 .Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard that he can find.

Organise the following steps into a logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

  • Tim browses different skateboards on the website that he navigated to.
  • Tim makes a purchase from the website that he navigated to.
  • Tim scans the search results.
  • Tim launches a Google Search ad.
  • Tim searches for ‘best skateboards’.

Question 35 .Maria has been told that she should use the Performance Planner on a monthly basis.

Why should she do so?

  • To check for status issues.
  • To analyse demographic performance.
  • To react to ever-changing external factors.
  • To review new keyword opportunities.

Question 36 .You’d like to improve an ad’s perceived quality during an ad auction.

What aspect of the ad will be most beneficial for you to work on?

  • Removing an extension from the ad
  • Improving the navigability of the landing page
  • Determining the location of users
  • Increasing the bid amount of the ad

Question 37 .Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online.

What’s a key benefit of a well-managed Google Search Ads campaign?

  • Ads send follow-up information to the potential customer.
  • Ads appear intermixed with organic search results.
  • Potential customers can search the ads for specific products.
  • Displayed ads are relevant to a potential customer’s Google search.

Question 38 .What does adding callout extensions to your Google Search ads enable you to do?

  • Direct users to specific pages of your website.
  • Gives you the option of driving traffic to your website or to the app store from a single text ad.
  • Extend ads with a phone number, allowing mobile users to directly call your business.
  • Highlight information about value-adding attributes of your business, products or services.

Question 39.In-Market Audiences allow the opportunity to specifically identify what kind of user?

  • Someone who is in the mindset to buy
  • Someone who writes content about a topic
  • Someone who has an interest in a topic
  • Someone who has a passion for a topic

Question 40 .When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.

What else must the advertiser include?

  • The landing page
  • The description
  • The analytics
  • The site tag

Question 41.Singh’s marketing company has created an enticing ad that receives many clicks.

What effect is the ad likely to have on the  Google Ads auction?

  • The higher expected click-through rate will lead to a higher Ad Rank.
  • The advertiser will receive more bids in the auction.
  • The quality of the ad will ensure that the ad’s cost per click will be reduced by at least 40%.
  • The ad will lead to a higher cost per click for the advertiser.

Question 42 .An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimisation score. This score helps give you recommendations on how to optimise your Search Ads campaigns.

What are two of the data sources that are used to calculate optimisation recommendations? (Choose two)

Select All Correct Responses

  • Account executives
  • Industry data
  • Company sales figures
  • User-generated scenarios
  • Campaign settings

Question 43.Peggy owns a house-cleaning service. She’s built a booking website and is ready to promote her services online. She wants her ads to reach people who are actively looking for businesses that are similar to hers.

Which  Google Ads campaign should Peggy use to make sure that potential customers consider her services and take action by booking house cleaning?

  • Display
  • Search
  • Shopping
  • Video

Question 44 .Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns.

Which feature makes the optimisation recommendations valuable for Leo?

  • The recommendations only apply to selected keywords.
  • The recommendations provide general best practices from Google.
  • The recommendations don’t take into account campaign settings.
  • The recommendations are tailored to the specific account.
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Question 45.When should you use Remarketing Lists for Search Ads?

  • To reach out to new customers who share the behaviours and characteristics of your remarketing audience segments
  • To identify loyal customers and expand the reach to those who resemble your customers
  • To reach people who have already engaged with your website in the past
  • To reach people based on advanced demographic criteria

Question 46 .A water-sports company specialises in custom-made watercrafts and accessories. Their marketing manager decides to use the broad match keyword, ‘boat’. The manager then adds ‘paddle’ as a broad match modifier.

Which two searches may prompt the marketing manager’s ad? (Choose two.)

Select All Correct Responses

  • Boats and ships
  • Rowing boat paddling
  • A green boat paddle
  • Boat adventure
  • Travel on a paddle ship

Question 47.When are automated extensions, such as Seller Ratings, shown?

  • When an automated extension campaign is created.
  • When an advertiser manually opts in to receive them.
  • When an account is whitelisted for them.
  • When Google predicts that they’ll improve ad performance.

Question 48 .Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

Select All Correct Responses

  • Employment status
  • Highest level of education
  • Age
  • E-mail address
  • Mailing address

Question 49 .You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you can’t exceed.

Why is  Google Ads a viable option?

  • Google Ads guarantees phone calls to your business.
  • Google Ads offers separate auctions for low budgets.
  • Google Ads gives you control over your budget.
  • Google Ads allows you to cap the number of ads that you pay for, based on your business.

Question 50 .Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.

Which bidding strategy has the potential to meet Marta’s needs?

  • Target impression share
  • Target cost per acquisition (tCPA)
  • Target return on ad spend (tROAS)
  • Maximise clicks

Why Is Using The Performance Targets Feature After Utilizing The Performance Planner Recommended?

  • This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
  • This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
  • This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
  • This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

Why Should Campaigns With Different Marketing Objectives Be Separated Into Different Performance Planner Plans?

  • So that spend is not reallocated between two different marketing objectives
  • To avoid any potential keyword duplicates between different marketing objectives
  • So that seasonal trends can be better identified for each individual marketing objective
  • To prevent campaigns from becoming “Limited by Budget”

Why Should Your Business Use Performance Planner?

  • It validates budgets against other vendors in the same market.
  • It makes recommendations that are validated using machine learning.
  • It is the only ad budgeting software on the marke
  • It helps businesses determine a go-to-market strategy.

With Dynamic Search Ads, What Does The Advertiser Provide?

  • A list of search terms
  • A headline
  • A machine-learning algorithm
  • A list of web pages

With Similar Audiences, Which Google Product Is Included When Finding New People With Similar Profiles?

  • YouTube
  • Messages
  • Google Drive
  • Gmail

Yan Is Working On A Remarketing List For Search Ads Campaign. Which User Could Be Added To A Valid Remarketing Audience List To Ensure Optimal Results?

  • Someone who has heard of his company’s business but never visited the company’s website
  • Someone who has seen his company’s ads but never clicked on them
  • Someone who has added items to a shopping basket on his company’s website but then abandoned it
  • Someone who has visited numerous similar websites

Yan Wants To Attract Customers Specifically Searching On Google For Time-B-Gone, His Company’s Unique Office-Support Product. His Marketing Consultant Suggests Using Dynamic Search Ads And Knows Yan Will Need To Start With A Simple Approach. For Vendors Like Yan, What’s The Simplest Method For Using Dynamic Search Ads?

  • Page feeds
  • Landing pages from standard ad groups
  • URL filtering
  • Categories from dynamic search engines
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You Can Leverage Google Ads’ Automated Bidding Strategy To Help Get The Most From Your Advertising Budget. What Are Two Benefits Of Using Automated Bidding? (Choose Two)

  • Machine learning
  • Manual control
  • Auction-time bidding
  • Bidding suggestions
  • Sitelink extensions

You Manage Marketing For A Small Business On A Tight Budget, Yet You Need To Reach As Many People As Possible. How Can Google Ads Help?

  • With Google Ads you always pay using cost-per-reach, predetermined by your budget.
  • Google Ads saves you time by deciding what your budget will be on a daily basis.
  • With Google Ads, your ads will show on every available search engine.
  • With Google Ads, you can choose a maximum amount to spend per month.

You Want To Increase The Relevance Of A Google Search Ad So It’s More Meaningful To Potential Customers And Provides Value-Added Information To Their Searches. What Two Actions Might Improve The Relevance Of Your Ad? (Choose Two)

  • Changing the ad’s call-to-action statement.
  • Posting transparency statements on the website.
  • Selecting distinct geographic areas.
  • Rewriting the landing page for clarity.
  • Selecting only relevant languages in campaign setup.

You’d Like To Improve An Ad’s Perceived Quality During An Ad Auction. What Aspect Of The Ad Will Be Most Beneficial For You To Work On?

  • Removing an extension from the ad.
  • Increasing the bid amount of the ad.
  • Improving the navigability of the landing page.
  • Determining the location of users.

Your Client, Vince’s Veggies, Wants To Increase Downloads Of Their Popular Recipe Printouts. You Suggest They Create Ad Groups Based On The Cooking Categories That Appear On Their Website. What Will They Need To Create In Their First Google Search Ad Group? (Choose Two)

  • Delivery times
  • Keyword list
  • Device types
  • Default bid amount
  • Country targets

Your Company Provides Home-Maintenance Services, And You Want To Reach More Potential Customers. You Have A Limited Budget To Work With. Why Is Google Ads Right For You?

  • Your ads will be placed on all search engines.
  • With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
  • You can set your own budget and can change it at any time.
  • Machine models automatically determine your advertising budget

Your Google Search Ads Optimization Score Is Calculated By An Algorithm That Looks Across Key Aspects Of Your Accounts. This Score Is Used To Help Give You Recommendations On How To Optimize Your Search Ads Campaigns. What Are Two Of The Data Sources That Are Used To Calculate Optimization Recommendations? (Choose Two)

  • Industry data
  • Account executives
  • User-generated scenarios
  • Company sales figures
  • Account settings

Your Google Search Text Ad Has Three Main Components. The First Is A Headline, And The Second Is A Description. What’s The Third Component?

  • The promotion behind your advertisement.
  • The phone number of your business.
  • The location of your business.
  • The URL displaying your website address.
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You’re Trying To Improve An Ad’s Perceived Quality So It Performs Better During An Ad Auction. What Change Would Have The Least-Positive Impact To An Ad’s Quality?

  • Raising the bid amount.
  • Creating ads that pertain to the keywords.
  • Creating ads likely to get clicks.
  • Having a clear and simple landing page.

You’re Working On A Google Search Ad That’s Not Performing As Expected. You Specifically Want More Users To Click On The Ad. What Action Might Improve The Click-Through Rate On Your Ad?

  • Increasing the trustworthiness of the website.
  • Modifying the ad’s landing page to load faster.
  • Changing the call-to-action message of the ad.
  • Reducing the bid rate on the ad.

You’ve Been Tasked With Marketing A New Line Of Plumbing Services, But You Have A Set Budget You Can’t Exceed. Why Is Google Ads A Viable Option?

  • Google Ads guarantees phone calls to your business.
  • Google Ads gives you control over your budget.
  • Google Ads allows you to cap the number of ads you pay for, based on your business.
  • Google Ads offers separate auctions for low budgets.

You’ve Seen Great Results From Your Google Search Campaigns When Using Remarketing Lists For Search Ads. How Might You Amplify Those Results?

  • Removing Similar Audiences from Remarketing campaigns
  • Use Similar Audiences to re-connect with past visitors to your site
  • Use Similar Audiences to find new visitors for your site
  • Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists

You Are Working To Improve The Quality Score Of A Google Search Ad By Increasing Your ECTR. Your Goal Is To Have More Users Click On The Ad And Ultimately Visit Your Website. What Might Increase The Number Of Clicks Your Ad Receives?

  • Tweaking the speed of your website.
  • Adding more specifics to the ad.
  • Decreasing the bid for the ad.
  • Cloning the ad multiple times.

What Content Could Be Used For A Structured Snippet Extension?

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What Does Adding Callout Extensions To Your Google Search Ads Enable You To Do?

  • Extend ads with a phone number, allowing mobile users to directly call your business.
  • Gives you the option of driving traffic to your website or to the app store from a single text ad.
  • Direct users to specific pages of your website.
  • Highlight information about value-adding attributes of your business, products, or services.

What Does Layering An Affinity Audience With A Broad Keyword Targeting Campaign Help You Do?

  • Reach people based on specific demographics such as marital and education status
  • Reach people who have been identified as being in the mindset to buy
  • Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
  • Find new customers that share the behaviors and characteristics of your marketing audience segments
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What Does Performance Planner Automatically Do?

  • Uses machine learning to target new demographics
  • Forecasts how your current campaigns will perform in the future
  • Sets your ad budget for maximum growth
  • Recommends the perfect ad structure for your budget

What Is A Main Benefit Of Using Search Audience Solutions?

  • They automatically generate new keyword and ad content suggestions.
  • They can help send the right message to the right customer with the right bid.
  • They get detailed analytical insights about search network performance.
  • They identify ad extension opportunities to improve average click-through rates.

What Is A Valid Recommendation That The Performance Planner Can Provide?

  • Set a specific target CPA (cost-per-acquisition)
  • Create alternative versions of best-performing ad variations
  • Apply specific bid adjustments to device and location targeting
  • Add a themed group of negative keywords

What Is One Of The Reasons Why An Advertiser Should Consider Using Performance Planner On A Monthly Basis?

  • A / B testing
  • Google Ads are updated automatically
  • Click-through rate averages require planning
  • Auctions fluctuate all the time

What Is One Way That Performance Planner Helps Businesses Increase Sales?

  • By choosing ad types that your target demographic finds most appealing
  • By maximizing the number of conversions for a spend scenario
  • By relying on customer feedback for optimal ad placement
  • By providing a discount on all ads after purchasing a license

What Is The Minimum Number Of Users A Remarketing List Must Have Before Being Used With A Remarketing List For Search Ads Campaign?

  • 1,000 users
  • 10,000 users
  • 500 users
  • 100 users
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What Search Network Text Ad Component Provides Up To Three Fields Of 30 Characters Each?

  • The website URL component
  • The conversion component
  • The description component
  • The headline component

What Two Ad Extension Types Can Also Be Served As Automated Ad Extensions? (Choose Two)

  • Location extension
  • Promotion extension
  • Sitelink extension
  • Call extension
  • Callout extension

What’s A Key Objective In Delivering Ad Extensions?

  • Opening up additional ad space to extend character limits.
  • Providing the right users with the right information at the right moment.
  • Making ads more appealing with the use of image and video assets.
  • Giving users control over the types of ads that they see.

What’s An Accurate Description Of Callout Extensions?

  • Short, specific snippets of text that highlight value-adding attributes.
  • Extends ads with a phone number, allowing mobile users to directly call a business.
  • A mobile-only format that enables users to contact a business via text messages.
  • Additional links that direct users to specific pages of a website.

What’s An Example Of An Effective Callout Extension?

  • Contact our team
  • Send us a text for more information
  • Learn more about us
  • Free returns

What’s The Maximum Number Of Ad Extensions That Can Show For A Particular Query Or Device At Any Given Time?

  • 2
  • 3
  • 4
  • 1

What’s The Primary Benefit Of Using Structured Snippet Extensions In Your Ads?

  • Lets you show your business address, phone number, and a map marker alongside your ad text.
  • Allows potential customers to navigate to specific pages of your website directly from the ad.
  • Lets you quickly display information about your promotions without having to update every ad
  • Gives users specific information about what you’re offering, before they visit your website.

When Are Automated Extensions, Such As Seller Ratings, Shown?

  • When an account is white-listed for them.
  • When Google predicts they’ll improve ad performance.
  • When an automated extension campaign is created.
  • When an advertiser manually opts in to receive them.

When Creating A Text Ad For The Search Network, Advertisers Will Need To Include Three Distinct Components. These Include The Headline And The URL. What Else Must The Advertiser Include?

  • The description
  • The landing page
  • The site tag
  • The analytics
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When Creating An Ad, How Does Greg Know What It Will Look Like To His Potential Customers?

  • Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
  • Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
  • As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
  • Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.

When Running Remarketing Lists For Search Ads Campaigns, Some Audience Lists Have Higher Potential To Convert Leads Than Others. Order The Audience Lists From Highest To Lowest Potential. (The Highest Potential Should Be On Top.)

The correct order of audience lists is

  • Reached the checkout page but did not complete the purchase.
  • Added an item to the shopping basket but then abandoned it.
  • Visited the website in the past 7 days but did not convert.
  • Visited the website in the past 28 days but did not convert.

When Should You Use Remarketing Lists For Search Ads?

  • To reach people who have already engaged with your website in the past
  • To identify loyal customers and expand the reach to those that resemble your customers 
  • To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
  • To reach people, based on advanced demographic criteria

When Visibility Is The Campaign Goal, Which Bidding Strategy Should An Advertiser Choose?

  • Enhanced cost-per-click (eCPC)
  • Maximize Conversions
  • Maximize clicks
  • Target impression share
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Which Dynamic Search Ads Option Allows An Advertiser To Group Web Pages Under Custom Labels?

  • URL filtering
  • Page feeds
  • Categories
  • Landing pages

Which Is Required For An Ad To Be Served To A User?

  • The search terms must be unique to a company.
  • The keywords must be unique to only one campaign.
  • The keywords must be relevant to the search term.
  • The keywords must be listed in all ad groups for a company.

Which Search Audience Solution Would Assist You In Finding New Customers That Share The Behaviors And Characteristics Of Your Remarketing Audience Segments?

  • In-Market Audiences
  • Affinity Audiences 
  • Similar Audiences for Search
  • Customer Match

Which Statement Is True About Serving Relevant Ad Extensions?

  • They prevent all irrelevant traffic from clicking on your ads.
  • They provide advertisers with additional insights within the search term report.
  • They encourage users to make more informed decisions and take action.
  • They generate new creative suggestions for both keywords and ads.

Which User Data Can Be Uploaded When Creating A Customer Match Strategy? (Choose Two)

  • Employment status
  • E-mail address
  • Highest level of education
  • Age
  • Mailing address

Which User Type Would The Google Ads System Closely Match As An Affinity Audience?

  • A student who is looking for loan advice
  • A parent who is caring for their toddler
  • Someone who has demonstrated a qualified interest in movies 
  • An individual who is interested in purchasing a car

While Managing A Successful Google Ads Campaign, Why Would You Choose Automated Bidding Instead Of Manual Bidding?

  • Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
  • Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
  • Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task

Why Does Automating Your Bid Vs. Using Manual Bidding Contribute To A Successful Google Ads Campaign?

  • The customer journey has become more complex and therefore bids should be based on general user behavior.
  • The appropriate bid can often be a static target that’s challenging to reach.
  • User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
  • If you don’t bid efficiently, you could miss valuable conversions.
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Pete Is The Marketing Director For An Electric Car Company. He Recently Chose “Leads” As His Google Search Campaign Marketing Goal. What Did He Hope To Achieve By Selecting “Leads” As His Goal?

  • Encourage customers to purchase electric cars.
  • Increase e-mail list sign-ups from potential customers.
  • Have more people view his website.
  • Promote videos that speak to the business mission.

Priya Only Has $500 A Month To Spend On Her Campaign, But She Needs To Drive As Many Potential Customers As Possible To Her Website. What Type Of Automated Bidding Strategy Would Be Best For Priya’s Campaign?

  • Target impression share
  • Enhanced cost-per-click (eCPC)
  • Maximize clicks
  • Target return on ad spend (tROAS)

Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Doesn’t Have Much Time To Devote To Daily Bid Management, So He Decides To Use Automated Bidding To Lighten His Workload. What Automated Bidding Strategy Should Rashid Consider Using?

  • Maximize conversions
  • Target return on ad spend (tROAS)
  • Target impression share
  • Enhanced cost-per-click (eCPC)

Rebecca Is A Marketing Executive At An Airline Company. She Has Been Asked To Plan Her Company’s Online Advertising Budget On A Monthly Basis. She’s Chosen Google Ads’ Performance Planner To Help Accomplish This Task. What Are Two Advantages Performance Planner Offers Rebecca? (Choose Two)

  • Performance Planner integrates with other budgeting software, such as QuickBooks.
  • Performance Planner leverages machine learning for forecasting.
  • Performance Planner is free to use with any merchant-hosted storefront.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

Reggie Manages The Online Marketing Campaigns For A Vitamin And Supplement Store. He Launched A Google Search Campaign And Chose Website Traffic As His Campaign Marketing Goal. Which Outcome Is Reggie Expecting From The Campaign?

  • More followers on the store’s social media presence.
  • More online sales through Reggie’s online store.
  • E-mail sign-ups from people interested in a healthy lifestyle.
  • Getting more customers to learn about his products.

Rina Notices That Her Ad’s Average Cost Per Click (CPC) Is Significantly Higher Than The Industry Benchmark. But She’s Not Seeing Improvements In Her Ad’s Position. What Can She Do To Potentially Get A Higher Ad Position?

  • Match the bid to an industry benchmark.
  • Decrease the number of ad groups.
  • Increase the number of ad groups.
  • Improve the ad’s quality score.
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Samira Has Been Tasked With Increasing The Relevance Of Her Company’s Ads. She Has Been Told That She Can Use Multiple Headline Options In Her Responsive Search Ads As A Way To Increase Relevance. How Many Headlines Can Samira Include In A Single Responsive Search Ad?

  • Up to 50 headlines
  • Up to 15 headlines
  • Up to 25 headlines
  • Up to 5 headlines

Machine Learning Helps Automatically Find New Keywords. Samira Recently Opened An Online Potted Plant Store And Needs To Promote It. She Chose Google Ads Because It Offers Advertisers Different Campaign Types That Determine Where Ads Will Appear And The Format In Which They’ll Be Displayed When Viewed. What Google Campaign Type Will Help Her Reach Her Most Valuable Audience?

  • TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
  • Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
  • Social media campaigns, which showcase her products to users while they browse their favorite social media platforms.
  • App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

Sam’s New To Google Search Ads And Worries He May Not Have The Skills Or Time To Run A Successful Ad Campaign. Which Two Dynamic Search Ads Features Will Be Of Help To Sam? (Choose Two)

  • Destination URLs are automatically kept up-to-date.
  • The user interface for Dynamic Search Ads excludes all manual controls.
  • Dynamic Search Ads require no initial user configuration.
  • Dynamic Search Ads don’t have to undergo the bidding process.

Sandy, An Expert On Search Marketing, Knows She Should Use Extensions Effectively In Order To Optimize Her Google Ads Campaign Results. What’s Google’s Recommendation About Extensions?

  • Use no more than two extensions per campaign or ad group.
  • Use at least five extensions and add only to ad groups.
  • Use ad extensions only when advertising the service industry.
  • Use at least three extensions in each campaign or ad group.

Sarah’s Autos Sells Multiple Automobile Brands, Showcasing Used, Pre-Owned, And New Vehicles. The Company’s Advertising Manager Decides To Configure A Broad Matching Type For The Keyword “Automobile,” In Order To Reach A Broader Group Of Potential Visitors. Which Two User Searches May Generate The Advertising Manager’s Ad? (Choose Two)

  • Travel
  • Road
  • Car
  • Bicycle
  • Automobile

Silly Sayings Is Seeing A Lot Of Website Traffic, But The Company Wants To Generate More Qualified Leads. They’re Interested In Trying Ad Extensions To See If They Can Increase The Number Of Qualified Leads They Receive. In What Way Can Ad Extensions Assist Companies Such As Silly Sayings In Generating More Qualified Leads?

  • By presenting users with catalog options for a product.
  • By providing users with relevant information up-front.
  • By dynamically using negative keywords, based on a user’s website content.
  • By attracting users with creative assets.
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Singh’s Marketing Company Has Created An Enticing Ad That Receives Many Clicks. What Effect Will The Ad Likely Have On The Google Ads Auction?

  • The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
  • The ad will lead to a higher cost-per-click for the advertiser.
  • The higher expected click-through rate will lead to a higher Ad Rank.
  • The advertiser will receive more bids in the auction.

Siona Needs To Make Sure Her Ads Are Getting A Minimum Number Of Impressions On The Top Of The Page. What Type Of Automated Bidding Strategy Is Siona Using?

  • Target impression share
  • Maximize clicks
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)

Steven Is An Advertising Executive At A Large Auto Parts Company. He Uses His Google Ads Recommendations Page To Help Him With Strategies To Optimize His Google Search Ads Campaigns. One Reason Steven Values The Optimization Score Is Because It Makes It Possible For Him To Do What?

  • Stay focused on certain keywords
  • Apply recommendations across multiple layers of his advertising strategy
  • Make use of the expanded daily update frequency
  • Receive information on general trends

Swee Yin’s Fashion-Apparel Department Store Runs A Popular Biannual Sale On Men’s Hats, With Large Discounts And Surprise Bonus Items. She Wants To Tailor Her Google Search Campaign To Highlight This Sale. How Can Google Search Campaigns Be Tailored To Promote Her Company’s Sales Event? (Choose Two)

  • By choosing “leads” as the campaign goal.
  • By adding coupon alerts to people nearby the store.
  • By creating a new ad group for the sale.
  • By setting campaign start/end dates.
  • By targeting specific device operating systems.
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Tara Is Using Search Audiences To Reach Her Most Valuable Customers. Which Direct Benefit Might She Obtain By Using Search Audience?

  • Learning granular insights regarding her search network performance
  • Receiving automatically-generated keyword and ad content suggestions
  • Delivering a customized message to the right user at the correct bid
  • Getting suggestions on the best automated bid strategies for her campaigns

Theo Is Looking To Improve His Google Search Ads Campaign. On His Google Ads Recommendations Page, He Notices That His Google Search Campaign Has An Optimization Score Of 75%. What Does This Mean?

  • The campaign is performing 25% under budget.
  • The campaign could improve up to 25% by following the listed recommendations.
  • The campaign needs a 75% improvement to be fully optimized.
  • The campaign is performing better than 75% of all search campaigns.

Tomacz Wants To Use A Google Search Ads Campaign To Capture The Attention Of Customers Searching For Camping Equipment Online. What’s A Key Benefit Of A Well-Managed Google Search Ads Campaign?

  • Potential customers can search the ads for specific products.
  • Displayed ads are relevant to a potential customer’s Google search.
  • Ads appear intermixed with organic search results.
  • Ads send follow-up information to the potential customer.

Trevor Owns A Manufacturing Business That Makes Specialized Hiking And Rock-Climbing Gear. He’s A Small Player In The Market, But He’s Ready To Scale Up His Business. Which Google Ads Campaign Type Should Trevor Use To Increase His Brand’s Exposure And Reach Audiences Interested In Hiking And Rock Climbing Across The Web?

  • Search
  • Shopping
  • Video
  • Display

Trina Is Using Automated Bidding As Part Of Her Google Ads Search Bidding Strategy. Why Might She Prefer Automated Bidding?

  • Location targeting is not decided by machine learning.
  • Machine learning will choose an ad schedule for campaigns without her input.
  • Machine learning helps her set the appropriate bid for each and every auction.
  • Machine learning will choose the keywords used to serve her ads to users.

Trina Sells Dolls And Accessories And Doesn’t Have Much Time To Update Her Search Campaigns With Her Ever-Changing Inventory. How Can Dynamic Search Ads Help Trina?

  • Lower bid rates can be utilized, based on inventory levels.
  • The inventory update dates can be manually set.
  • Keyword lists can be automatically created based on website offerings.
  • Additional web crawlers can be employed to review her inventory.
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Using The Performance Planner On A Monthly Basis Allows You To Optimize Which Two Aspects Of An Account? (Choose Two)

  • Bids
  • Ad extensions
  • Keywords
  • Ads
  • Budgets

Wendy Is Setting Up A Customer Match Strategy To Reach A List Of Prospective Customers. What Must She Provide?

  • A linked Google Analytics account
  • Conversion tracking
  • A Google remarketing tag
  • Customer relationship management data

What Ad Extension Is Only Available As A Full Automated Ad Extension?

  • Message extension
  • App extension
  • Seller rating extension
  • Price extension

What Are Two Main Benefits Of Using Search Audience Solutions? (Choose Two)

  • Making the right bids when certain groups of people are searching for your product or services
  • Identifying the most effective ad schedules to get the best results from your budget
  • Reviewing missed opportunities with regards to ad extensions and ad variations
  • Reaching different audience segments with unique messaging that is highly relevant to them
  • Getting detailed insights into which bid strategies can work best for your search network campaigns

What Are Two Ways Dynamic Search Ads Brings Value To An Advertising Campaign?

  • It allows for greater control over keywords.
  • It promotes advertising on social media platforms.
  • It creates new ads automatically.
  • It finds traffic an advertiser might miss.
  • It reduces the needed advertising budget.

What Are Two Ways That Performance Planner Can Help Reveal The Possibilities Across All Your Google Ads Campaigns? (Choose Two)

  • Distribution
  • Validation
  • Instrumentation
  • Simulation
  • Differentiation
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What Can The Performance Planner Assist You With?

  • To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
  • To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
  • To determine which Google Ads features should be enabled to get the best performance from your campaigns
  • To analyze the search term report and add both keywords and negative keywords, depending on historical performance

What Can The Performance Planner Recommend?

  • Campaign-level Target CPA (cost-per-acquisition)
  • Applying bid adjustments to specific locations
  • Including or excluding “Google search partners”
  • Using “Target impression share” as an automated bid strategy

In-Market Audiences Would Be Suited To Reach Which User?

  • Someone looking to purchase a new car
  • Someone with a qualified interest in mountaineering
  • Someone researching the safety features of baby prams
  • Someone excited about a new movie release

It Is 10 A.M. And You Are Sitting In A Train Station In London, Looking Through Your Calendar On Your Tablet. You Realize You Forgot To Book A Boat Ride For Your Trip To San Francisco To See Alcatraz Prison. Match Each Signal Type With How It Is Demonstrated In This Situation.

  • Time – It is 10 a.m.
  • Interest – I love historical sites and San Francisco.
  • Intent – I need to book a boat ride. 
  • Device – I am using my tablet.
  • Location – I am sitting in a train station in London.

Jamie Wants To Focus On Selling Her Overstocked Blue Saucepans. She Sets Up Keywords Using A Broad-Match Modifier. What Are Two Ways The Broad-Match Modifier Makes Jamie’s Work Easier? (Choose Two)

  • She can explicitly choose keywords to ignore.
  • She doesn’t have to think of all the related saucepan keywords.
  • Her ad will only show for “blue saucepans.”
  • She can easily select the color she wants to focus on.
  • She can choose the exact searches her keywords will match.
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Jasmine Is The Director Of Marketing For A Chain Of Clothing Stores. She’s Been Given A Set Budget And Needs To Drive As Many Potential Customers To Her Website As Possible. What Automated Bidding Strategy Should She Use In Her Campaign?

  • Target return on ad spend (tROAS)
  • Target impression share
  • Maximize clicks
  • Maximize conversions

Jennifer’s Company Wants To Increase Online Sales Of A Featured Product By Connecting With Users Who Are Actively Researching Similar Products. What Benefit Would A Google Search Campaign Provide Jennifer?

  • Her materials will display at the top in organic search results.
  • Her ads are likely to appear when a user is visiting a competitor’s website.
  • She can instantly have a social media presence with ads.
  • Her ads may appear when a user is likely to be interested in her product.

Jennifer’s Looking To Limit The Number Of People Who See Her Google Search Ad For An All-Inclusive Vacation To Paris. She Doesn’t Want To Match With People Looking For Anything Else — Just “All-Inclusive Vacation Paris.” So She Limits Who Sees Her Ad Using Exact Match Type. Which Search Terms Might Match With Jennifer’s Ad?

  • Best all-inclusive vacation
  • All-inclusive Paris holiday
  • All-inclusive family Paris vacation
  • All-inclusive vacation

Jerry’s Managing A Google Search Campaign And Would Like To Improve The Position In Which His Ads Appear. He’s Increased His Bids, But His Ad Still Isn’t Showing At The Top Of Search Results. What Else Might He Do To Improve His Ad Rank?

  • Remove ad extensions.
  • Reduce the number of words in the ad.
  • Create a helpful, relevant landing page for the ad.
  • Control user signals and attributes.

Jim Has Created A Google Search Ad With A Bid Of $5. Two Other Advertisers In An Auction Have Bids Of $2.50 And $2. How Much Would Jim Pay For The First Spot In The Auction?

  • $2.51
  • $5
  • $4.50
  • $2.50

Jimmy Sells Televisions On His Website. He Notices He’s Getting Traffic From Searches For A Brand He Doesn’t Carry, And Sets Up A Negative Keyword For That Brand. How Does The Negative Keyword Help Jimmy’s Advertising Campaign?

  • Jimmy’s ads will appear at a lower rate when users search for the television brand.
  • His ads won’t be shown to users searching for the uncarried brand.
  • Common misspellings and synonyms of his keywords will still allow his ads to be shown.
  • Ads for Jimmy’s business will be shown to the widest possible audience.

John’s Company Makes A Great Product And Customers Are Happy With Their Purchases. Unfortunately, Few Potential Customers Visit The Company’s Website. What Are Two Ways That Responsive Search Ads Could Help John’s Company Reach More Potential Customers? (Choose Two)

  • With multiple headlines and description options, responsive ads can compete in more auctions for a wider range of search terms.
  • With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
  • With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
  • With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

John’s Plumbing Prides Itself On Excellent Customer Service, Especially During After-Hours Service Calls. They Want To Connect With People Who Need Emergency Plumbing Services In The Middle Of The Night. Which Criteria Should John’s Plumbing Configure To Meet This Goal?

  • Networks
  • Ad scheduling
  • Devices
  • Ad extensions

Karen Has Evaluated Her Google Search Ads Campaign’s Optimization Score After Noticing That The Campaign’s Performance Had Slipped. The Score Is Much Lower Than It Was A Month Ago. She Accepts An Optimization Recommendation From The Available List. What Will Happen To Her Campaign’s Optimization Score?

  • It will gradually improve by the end of the week.
  • It will improve the the end of the day.
  • It will improve by the end of the month.
  • It will improve upon acceptance.

Karen’s Washing Machine Broke, So She’s Conducting A Search On Google To Find A New One. She Sees A Number Of Google Search Ads For Washing Machines In The Results. Which Of The Following Make Up Some Of The Parameters That The Google Search Ads Auction Uses To Determine What Ads Karen Sees? (Choose Two)

  • Campaign type
  • Advertiser campaign count 
  • Advertiser bid
  • Ad relevance
  • Size of ad group

Laverne Created Her First Google Search Campaign For Her Yoga School. She Selects The Google Search Network And By Default, Google Search Partners. Which Benefit Will She Gain By Appearing On Google Search Partners?

  • Increases the geographic distribution of her ad.
  • Extends her reach to additional sites.
  • Allows her to reach to all device types.
  • Enables her to partner with other similar businesses.

Leo Is In Charge Of Advertising For The Clothing Lines Of A Large Manufacturer. He Uses His Google Ads Recommendations Page To Help Him Evaluate His Search Ads Campaigns. Which Feature Makes The Optimization Recommendations Valuable For Leo?

  • The recommendations only apply to select keywords.
  • The recommendations provide general insight from Google.
  • The recommendations are tailored to the specific account.
  • The recommendations are created by higher-level account executives.

Lisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She’s Concerned That They’re Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa’s Business?

  • Her business will have a higher ranking in organic search results.
  • Ads for her business will appear across a variety of digital and traditional media.
  • Potential customers will be automatically directed to her business website.
  • Her business will have a competitive presence with similar businesses during searches.

Marco Owns A Company That Installs Smart-Home Accessories. His Employees Recently Completed Specialized Training On Installing Specific Units For Garage Doors. He Wants To Capitalize On His Employees’ New Skills. How Could A Google Search Campaign Benefit His Business?

  • His ads will be shown at random, thereby generating new cold leads.
  • His ad may appear when people research similar installation options.
  • His ads will be displayed on related industry websites.
  • His website will appear higher in organic ranking.

Is Google Ads Search certification hard?

The Google Ads Search certification exam itself isn’t too difficult, my friend. Let me break it down for you:

  • It’s mostly multiple choice, so if you’re stuck, you can narrow down the options. Rumor has it that you can even find some of the questions online while taking the test (although it’s not recommended).
  • The real challenge lies in truly understanding the concepts. You need to grasp why things work the way they do in Google Ads, rather than just memorizing facts.
  • But don’t worry! With some dedicated studying and this handy guide by your side, you’ll be well-prepared. It’s more about learning the ins and outs than acing an extremely difficult test.

Focus on mastering the core ideas like keyword targeting, campaign optimization, and various ad formats. That will take you much further than simply cramming for the exam.

What is the passing score for Google Ads search certification?

You need to study hard to achieve a minimum score of 80% on the Google Ads Search Certification exam, my friend.

This score is crucial to obtain the prestigious certificate and establish yourself as a Google Ads expert. Remember, you have 75 minutes to excel in the exam, so it’s important to manage your time effectively.

Don’t worry too much though, with practice and the assistance of this guide, you’ll be acing the test in no time.

How many questions is the Google Ads search assessment?

The Google Ads Search assessment is made up of 50 multiple-choice questions. You will have 75 minutes to finish the assessment and must achieve a score of 80% or higher to pass.

Content Covered in the Exam:

  • Campaign Strategy: This part evaluates your ability to set marketing goals, create a search campaign strategy that aligns with those goals, and consider budget allocation.
  • Keyword Targeting & Ad Groups: It tests your knowledge of keyword research, creating targeted ad groups, and using negative keywords to refine your reach.
  • Search Ad Creation: This section focuses on creating engaging ad copy that contains relevant keywords and strong calls to action.
  • Bidding Strategies: You will be assessed on various bidding options such as manual bidding and Smart Bidding, understanding how to select the best option for your goals.
  • Campaign Optimization: This part delves into analyzing campaign performance, identifying areas for improvement, and using optimization techniques to enhance click-through rates, conversions, and overall return on ad spend (ROAS).

Additional Resources:

  • Google Ads Search Certification: Skillshop provides a free course to help you prepare for the assessment and covers the key concepts tested.
  • Practice Tests: While Google does not offer official practice tests, you may find resources online or from other platforms like reddit communities. However, make sure the practice tests are current with the latest Google Ads features and formats.

Remember, the Google Ads Search Certification showcases your expertise in creating and managing effective search campaigns. By familiarizing yourself with the assessment format and key areas covered, you can boost your chances of success.

How much is the Google Ads search certification?

The Google Ads search certification is absolutely free of charge. You can easily access the learning materials and take the exam without spending a dime. It’s a fantastic chance to showcase your expertise in search campaign management.

FeatureDetails
CostFree
Exam Format50 multiple-choice questions
Time Limit75 minutes
Passing Score80%
Content Covered* Campaign Strategy (goals & budget)
* Keyword Targeting (research & ad groups)
* Search Ad Creation (compelling copy)
* Bidding Strategies (manual & Smart Bidding)
* Campaign Optimization (analysis & improvement)
Benefits* Validate your skills
* Stand out to employers/clients
* Learn latest Google Ads features
* Master search campaigns
Free Resources* Google Skillshop Course https://skillshop.withgoogle.com/
* Practice Tests (online communities with caution)

Conclusion

Alright, that’s everything you require, buddy! You possess the expertise, you possess the abilities, so go ahead and ace that Google Ads exam. Just stay authentic, stay on point, and always consider your audience. Feel free to try new things, analyze your outcomes, and optimize like a pro.

Google Ads doesn’t have to be intimidating, it can be your key to ruling online. Now go out there and succeed, my pal, and don’t forget – this manual is here for you if you need a quick review. Best of luck and keep hustling!

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